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The Resource What women want : the global market turns female-friendly, Paco Underhill

What women want : the global market turns female-friendly, Paco Underhill

Label
What women want : the global market turns female-friendly
Title
What women want
Title remainder
the global market turns female-friendly
Statement of responsibility
Paco Underhill
Title variation
What women want
Creator
Subject
Language
eng
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Title
What women want
Creator
Summary
The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. Underhill examines how a woman's role as homemaker has evolved into homeowner; how the home gym and home office are linked to the women's health movement and home-based businesses; why the refrigerator has trumped the stove as the crucial appliance; why some malls are succeeding while others fail. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force." And, as he warns, no business can afford to ignore their power and presence--From publisher description
Subject
Genre
Tone
Writing style
http://library.link/vocab/ext/novelist/bookUI
356535
Cataloging source
DLC
Dewey number
658.8/343082
Index
index present
LC call number
HQ1421
LC item number
.U53 2010
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/resourcePreferred
True
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
the global market turns female friendly
http://library.link/vocab/ext/novelist/titleRemainder
the global market turns female friendly
http://library.link/vocab/ext/novelist/titleStatement
Paco Underhill
What women want : the global market turns female-friendly, Paco Underhill
Label
What women want : the global market turns female-friendly, Paco Underhill
Publication
Related Contributor
Related Location
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Related Authorities
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Bibliography note
Includes bibliographical references (p. [205-206] and index
Contents
Introduction -- Housequake -- Don't phunk with my hearth -- Let us spray -- Nice work if you can get it -- We can work it out -- To love, honor, and maintain -- Should I stay or should I go? -- The female, unplugged -- Women and sin -- The empress's new clothes -- C'mon a my mall -- Higher ground -- Drugstores -- See me, touch me, feel me, heal me -- Almost cut my hair -- Off the wall
Control code
ocn464593153
http://library.link/vocab/cover_art
http://contentcafe2.btol.com/ContentCafe/Jacket.aspx?UserID=EBSDVR53400&Password=CC19341&Return=1&Type=M&Value=9781416569954&erroroverride=1
Dimensions
25 cm.
http://library.link/vocab/discovery_link
{'DOVER': 'https://librarycatalog.dover.nh.gov/cgi-bin/koha/opac-detail.pl?biblionumber=63881'}
Edition
1st ed.
Extent
214 p.
Isbn
9781416569954
Lccn
2010020462
System control number
(OCoLC)464593153

Library Locations

    • Main LibraryBorrow it
      73 Locust St, Dover, NH, 03820, USA
      43.19289 -70.876331
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