Coverart for item
The Resource We first : how brands and consumers use social media to build a better world, Simon Mainwaring

We first : how brands and consumers use social media to build a better world, Simon Mainwaring

Label
We first : how brands and consumers use social media to build a better world
Title
We first
Title remainder
how brands and consumers use social media to build a better world
Statement of responsibility
Simon Mainwaring
Creator
Subject
Language
eng
Summary
A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases
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Title
We first
Creator
Summary
Offers advice to earn consumer goodwill, loyalty, and profit that satisfies the need for a healthy planet; provides case studies from companies such as P&G, Walmart, and Pepsi; and describes how corporations need to rethink their strategies
Subject
Genre
Tone
http://library.link/vocab/ext/novelist/bookUI
394760
Cataloging source
DLC
Dewey number
658.8
Index
index present
LC call number
HD60
LC item number
.M327 2011
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/resourcePreferred
True
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
how brands and consumers use social media to build a better world
http://library.link/vocab/ext/novelist/titleRemainder
how brands and consumers use social media to build a better world
http://library.link/vocab/ext/novelist/titleStatement
Simon Mainwaring
We first : how brands and consumers use social media to build a better world, Simon Mainwaring
Label
We first : how brands and consumers use social media to build a better world, Simon Mainwaring
Publication
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Related Location
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Bibliography note
Includes bibliographical references and index
Contents
Transforming the engine of capitalism -- Redefining self-interest from me first to we first -- The future of profit is purpose -- Creating sustainable capitalism in five ways -- Instilling we first values into capitalism -- Why the world needs a responsible private sector -- How brands build their business and a better world -- How consumers build responsible brands and a better world -- How contributory consumption creates sustainable social change -- The global brand initiative : the future of the private sector
Control code
ocn679929246
http://library.link/vocab/cover_art
http://contentcafe2.btol.com/ContentCafe/Jacket.aspx?UserID=EBSDVR53400&Password=CC19341&Return=1&Type=M&Value=9780230110267&erroroverride=1
Dimensions
25 cm.
http://library.link/vocab/discovery_link
{'DOVER': 'https://librarycatalog.dover.nh.gov/cgi-bin/koha/opac-detail.pl?biblionumber=68471'}
Edition
1st ed.
Extent
vi, 250 p.
Isbn
9780230110267
Lccn
2010048454
System control number
(OCoLC)679929246

Library Locations

    • Main LibraryBorrow it
      73 Locust St, Dover, NH, 03820, USA
      43.19289 -70.876331
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