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The Resource The four : the hidden DNA of Amazon, Apple, Facebook, and Google, Scott Galloway

The four : the hidden DNA of Amazon, Apple, Facebook, and Google, Scott Galloway

Label
The four : the hidden DNA of Amazon, Apple, Facebook, and Google
Title
The four
Title remainder
the hidden DNA of Amazon, Apple, Facebook, and Google
Statement of responsibility
Scott Galloway
Creator
Subject
Language
eng
Summary
Business professor Scott Galloway asks fundamental questions about Amazon, Apple, Facebook, and Google. How did those four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chalï¿1⁄2lenge them? Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others cant match. And he reveals how you can apply the lessons of their ascent to your own business or career
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Title
The four
Creator
Summary
An acclaimed NYU business professor examines the rise and influence of technology titans Apple, Amazon, Google and Facebook to reveal how they became successful by adapting the ideas of others in ways that reflect evolutionary psychology, outlining the likely path of a next possible major contender
Subject
Genre
http://library.link/vocab/ext/novelist/bookUI
10600894
Cataloging source
DLC
Dewey number
338.7/61004678
Illustrations
illustrations
Index
index present
LC call number
HD9999.I492
LC item number
G35 2017
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/resourcePreferred
True
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
the hidden DNA of Amazon, Apple, Facebook, and Google
http://library.link/vocab/ext/novelist/titleRemainder
the hidden DNA of Amazon, Apple, Facebook, and Google
http://library.link/vocab/ext/novelist/titleStatement
Scott Galloway
The four : the hidden DNA of Amazon, Apple, Facebook, and Google, Scott Galloway
Label
The four : the hidden DNA of Amazon, Apple, Facebook, and Google, Scott Galloway
Publication
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Bibliography note
Includes bibliographical references and index
Contents
The four -- Who are these companies and why write about them? -- Amazon -- How Amazon became the most disruptive firm in the largest economy -- Apple -- Tech goes luxury -- Facebook -- Love is key to longevity and great advertising -- Google -- Our modern-day god -- Lie to me -- The four and funny business -- Business and the body -- All businesses appeal to one of three organs -- The t-algorithm -- What it takes to get to a trillion -- The fifth horseman -- Who will be next? -- The four and you -- Follow your talent, not your passion -- After the horsemen -- Where are the four taking us? -- Acknowledgments -- Illustration credits -- Notes -- Index
Control code
ocn973800907
http://library.link/vocab/cover_art
http://contentcafe2.btol.com/ContentCafe/Jacket.aspx?UserID=EBSDVR53400&Password=CC19341&Return=1&Type=M&Value=9780735213654&erroroverride=1
Dimensions
24 cm
http://library.link/vocab/discovery_link
{'DOVER': 'https://librarycatalog.dover.nh.gov/cgi-bin/koha/opac-detail.pl?biblionumber=223907'}
Extent
viii, 310 pages
Isbn
9780735213654
Lccn
2017037152

Library Locations

    • Main LibraryBorrow it
      73 Locust St, Dover, NH, 03820, USA
      43.19289 -70.876331
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