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The Resource The age of persuasion : how marketing ate our culture, Terry O'Reilly & Mike Tennant

The age of persuasion : how marketing ate our culture, Terry O'Reilly & Mike Tennant

Label
The age of persuasion : how marketing ate our culture
Title
The age of persuasion
Title remainder
how marketing ate our culture
Statement of responsibility
Terry O'Reilly & Mike Tennant
Creator
Contributor
Subject
Language
eng
Summary
Terry O'Reilly and Mike Tennant, the ad men behind 'The Age of Persuasion', the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio have made it their mission to share the back-room story of modern marketing, entertaining asides and all
Dewey number
306.3/4
Index
index present
LC call number
HF5823
LC item number
.O68 2009
Literary form
non fiction
Nature of contents
bibliography
The age of persuasion : how marketing ate our culture, Terry O'Reilly & Mike Tennant
Label
The age of persuasion : how marketing ate our culture, Terry O'Reilly & Mike Tennant
Publication
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Bibliography note
Includes bibliographical references (p. 301-303) and index
Contents
Clutter -- Breaking the contract -- The rise and fall and rise of branded entertainment -- Persuading yoots -- The youtube revolution -- Guerrillas in our midst -- the lesson of Clark Gable's undershirt -- The language of persuasion -- A sense of persuasion -- The human face of persuasion -- The long and short of it -- The wall of cynicism
Control code
ocn436619974
http://library.link/vocab/cover_art
http://contentcafe2.btol.com/ContentCafe/Jacket.aspx?UserID=EBSDVR53400&Password=CC19341&Return=1&Type=M&Value=9781582437248&erroroverride=1
Dimensions
24 cm.
http://library.link/vocab/discovery_link
{'DOVER': 'https://librarycatalog.dover.nh.gov/cgi-bin/koha/opac-detail.pl?biblionumber=67354'}
Extent
xxvii, 324 p.
Isbn
9781582437248
Isbn Type
(pbk)
Lccn
2009052548

Library Locations

    • Main LibraryBorrow it
      73 Locust St, Dover, NH, 03820, USA
      43.19289 -70.876331
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