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The Resource The B2B social media book : become a marketing superstar by generating leads with blogging, Linkedin, Twitter, Facebook, email, and more, Kipp Bodnar and Jeffrey L. Cohen

The B2B social media book : become a marketing superstar by generating leads with blogging, Linkedin, Twitter, Facebook, email, and more, Kipp Bodnar and Jeffrey L. Cohen

Label
The B2B social media book : become a marketing superstar by generating leads with blogging, Linkedin, Twitter, Facebook, email, and more
Title
The B2B social media book
Title remainder
become a marketing superstar by generating leads with blogging, Linkedin, Twitter, Facebook, email, and more
Statement of responsibility
Kipp Bodnar and Jeffrey L. Cohen
Creator
Contributor
Subject
Language
eng
Summary
"Advance your B2B marketing plans with proven social media strategiesLearn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth"--
Dewey number
658.8/72
Index
no index present
LC call number
HF5415.1265
LC item number
.B633 2012
Literary form
non fiction
The B2B social media book : become a marketing superstar by generating leads with blogging, Linkedin, Twitter, Facebook, email, and more, Kipp Bodnar and Jeffrey L. Cohen
Label
The B2B social media book : become a marketing superstar by generating leads with blogging, Linkedin, Twitter, Facebook, email, and more, Kipp Bodnar and Jeffrey L. Cohen
Link
http://catalogimages.wiley.com/images/db/jimages/9781118167762.jpg
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Control code
ocn741542304
http://library.link/vocab/cover_art
http://contentcafe2.btol.com/ContentCafe/Jacket.aspx?UserID=EBSDVR53400&Password=CC19341&Return=1&Type=M&Value=9781118167762&erroroverride=1
Dimensions
cm.
http://library.link/vocab/discovery_link
{'DOVER': 'https://librarycatalog.dover.nh.gov/cgi-bin/koha/opac-detail.pl?biblionumber=69689'}
Extent
p.
Isbn
9781118167762
Isbn Type
(hardback)
Lccn
2011037191

Library Locations

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      73 Locust St, Dover, NH, 03820, USA
      43.19289 -70.876331
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