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The Resource Small data : the tiny clues that uncover huge trends, Martin Lindstrom

Small data : the tiny clues that uncover huge trends, Martin Lindstrom

Label
Small data : the tiny clues that uncover huge trends
Title
Small data : the tiny clues that uncover huge trends
Statement of responsibility
Martin Lindstrom
Creator
Subject
Language
eng
Summary
"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionize 1,000 stores, spread across twenty countries, for one of Europe's largest fashion retailers. In Dubai, a bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159 percent in only a year. And in China, the look of a car dashboard led to the design of the Roomba vacuum - a great American success story. How? Lindstrom connects the dots in this globetrotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior. The Desire Hunter combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands; and along the way, reveals surprising and counter-intuitive truths about what connects us all as humans"--
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Title
Small data
Creator
Summary
An expert on branding and consumer behavior explains how instead of using Big Data, he personally gathers small clues, from a teddy bear in a bedroom to a simple pearl bracelet in Dubai, and uses them to predict demand for consumer goods
Subject
Genre
Tone
Writing style
http://library.link/vocab/ext/novelist/bookUI
10470271
Cataloging source
DLC
Dewey number
658.8/342
Illustrations
illustrations
Index
index present
LC call number
HF5415.32
LC item number
.L5576 2016
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/resourcePreferred
True
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
the tiny clues that uncover huge trends
http://library.link/vocab/ext/novelist/titleRemainder
the tiny clues that uncover huge trends
http://library.link/vocab/ext/novelist/titleStatement
Martin Lindstrom
Small data : the tiny clues that uncover huge trends, Martin Lindstrom
Label
Small data : the tiny clues that uncover huge trends, Martin Lindstrom
Link
http://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg
Publication
Related Contributor
Related Location
Related Agents
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Bibliography note
Includes bibliographical references (pages [235]-239) and index
Control code
ocn921994909
http://library.link/vocab/cover_art
http://contentcafe2.btol.com/ContentCafe/Jacket.aspx?UserID=EBSDVR53400&Password=CC19341&Return=1&Type=M&Value=9781250080684&erroroverride=1
Dimensions
25 cm
http://library.link/vocab/discovery_link
{'DOVER': 'https://librarycatalog.dover.nh.gov/cgi-bin/koha/opac-detail.pl?biblionumber=202906'}
Edition
First edition.
Extent
x, 245 pages
Isbn
9781250080684
Isbn Type
(hc)
Lccn
2015030202
Other physical details
illustrations

Library Locations

    • Main LibraryBorrow it
      73 Locust St, Dover, NH, 03820, USA
      43.19289 -70.876331
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