Coverart for item
The Resource Return on influence : the revolutionary power of Klout, social scoring, and influence marketing, Mark W. Schaefer

Return on influence : the revolutionary power of Klout, social scoring, and influence marketing, Mark W. Schaefer

Label
Return on influence : the revolutionary power of Klout, social scoring, and influence marketing
Title
Return on influence
Title remainder
the revolutionary power of Klout, social scoring, and influence marketing
Statement of responsibility
Mark W. Schaefer
Creator
Subject
Language
eng
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Title
Return on influence
Creator
Summary
Looks at how brands are using the world's most powerful online celebrities, like bloggers and tweeters, to market products and shows how this same system can be used by the reader to achieve goals
Subject
Genre
Writing style
http://library.link/vocab/ext/novelist/bookUI
10115951
Cataloging source
DLC
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HM742
LC item number
.S33 2012
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/resourcePreferred
True
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
the revolutionary power of Klout, social scoring, and influence marketing
http://library.link/vocab/ext/novelist/titleRemainder
the revolutionary power of Klout, social scoring, and influence marketing
http://library.link/vocab/ext/novelist/titleStatement
Mark W. Schaefer
Return on influence : the revolutionary power of Klout, social scoring, and influence marketing, Mark W. Schaefer
Label
Return on influence : the revolutionary power of Klout, social scoring, and influence marketing, Mark W. Schaefer
Publication
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Bibliography note
Includes bibliographical references and index
Contents
Introduction -- The rise of the citizen influencer -- Igniting epidemics -- The roots influence -- Social proof and reciprocity -- The seventh weapon -- Personal influence : the marketer's holy grail -- Klout and the evolution of social influence -- Controversy and turmoil -- The business benefits of social influence -- How to increase your Klout score -- The future of social scoring -- Conclusion social influence : a personal view -- Appendices -- Acknowledgements
Control code
ocn768172584
http://library.link/vocab/cover_art
http://contentcafe2.btol.com/ContentCafe/Jacket.aspx?UserID=EBSDVR53400&Password=CC19341&Return=1&Type=M&Value=9780071791090&erroroverride=1
Dimensions
24 cm.
http://library.link/vocab/discovery_link
{'DOVER': 'https://librarycatalog.dover.nh.gov/cgi-bin/koha/opac-detail.pl?biblionumber=71408'}
Extent
xviii, 215 p.
Isbn
9780071791090
Isbn Type
(alk. paper)
Lccn
2011052315
Other physical details
ill.

Library Locations

    • Main LibraryBorrow it
      73 Locust St, Dover, NH, 03820, USA
      43.19289 -70.876331
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