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The Resource Platform : get noticed in a noisy world, Michael Hyatt

Platform : get noticed in a noisy world, Michael Hyatt

Label
Platform : get noticed in a noisy world
Title
Platform
Title remainder
get noticed in a noisy world
Statement of responsibility
Michael Hyatt
Creator
Subject
Language
eng
Dewey number
302.3
Illustrations
illustrations
Index
index present
LC call number
HM741
LC item number
.H935 2012
Literary form
non fiction
Nature of contents
bibliography
Platform : get noticed in a noisy world, Michael Hyatt
Label
Platform : get noticed in a noisy world, Michael Hyatt
Publication
Related Contributor
Related Location
Related Agents
Related Authorities
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Bibliography note
Includes bibliographical references and index
Contents
Introduction: All the World's a Stage -- Part One: Start With Wow -- Create a Compelling Product -- Bake in the Wow -- Exceed Market Expectations -- Beware of the Obstacles -- Don't Settle for Less than Great -- Give Your Product a Memorable Name -- Wrap the Wow in Style -- Part Two: Prepare to Launch -- Accept Personal Responsibility -- Think Bigger ... No, Bigger! -- Define Your Platform Goals -- Create an Elevator Pitch -- Set Up Your Branding Tools -- Assemble Your Pit Crew -- Secure Raving Endorsements -- Get a Great Head Shot -- Develop an Online Media Kit -- Part Three: Build Your Home Base -- Understand the Model -- Focus Your Efforts Online -- Beware of Self-Proclaimed Social Media Experts -- Start a Blog (or Restart One -- Create the Content Yourself -- Use a Blog Post Template -- Maintain a List of Post Ideas -- Write Posts Faster -- Create Video Interviews -- Don't Hire a Proofreader -- Protect Your Intellectual Property -- Avoid Common Blogging Mistakes -- Create a Better About Page -- Develop Your Landing Pages -- Build a Speaking Page -- Forget About Metrics (for Now) -- Part Four: Expand Your Reach -- Kiss Marketing Good-Bye -- Understand What's Not Important -- Generate More Blog Traffic -- Build Your Subscriber List -- Promote Your Older Posts -- Write Guest Posts -- Give Stuff Away -- Stop Losing Readers -- Watch These Metrics -- Embrace Twitter -- Understand Twitter Basics -- Don't Write Off Twitter! -- Devote Thirty Minutes a Day -- Get More Twitter Followers -- Keep from Getting Unfollowed -- Use Twitter to Promote Your Product -- Set Up a Facebook Fan Page -- Employ Consistent Branding -- Be Prepared for Traditional Media -- Part Five: Engage Your Tribe -- Get More Blog Comments -- Don't Respond to Every Comment -- Keep the Conversations Civil -- Develop a Comments Policy -- Practice the 20-to-l Rule -- Monitor Your Brand -- Defend Your Brand -- Don't Feed the Trolls -- Monetize Your Blog -- Conclusion: Take the First Step -- Appendix A: Comply with the FTC Guidelines -- Appendix B: Post Ideas for Novelists
Control code
ocn758397650
http://library.link/vocab/cover_art
http://contentcafe2.btol.com/ContentCafe/Jacket.aspx?UserID=EBSDVR53400&Password=CC19341&Return=1&Type=M&Value=9781595555038&erroroverride=1
Dimensions
22 cm.
http://library.link/vocab/discovery_link
{'DOVER': 'https://librarycatalog.dover.nh.gov/cgi-bin/koha/opac-detail.pl?biblionumber=72015'}
Extent
xix, 261 p.
Isbn
9781595555038
Lccn
2012006063
Other physical details
ill.

Library Locations

    • Main LibraryBorrow it
      73 Locust St, Dover, NH, 03820, USA
      43.19289 -70.876331
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