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The Resource Hit makers : the science of popularity in an age of distraction, Derek Thompson

Hit makers : the science of popularity in an age of distraction, Derek Thompson

Label
Hit makers : the science of popularity in an age of distraction
Title
Hit makers : the science of popularity in an age of distraction
Statement of responsibility
Derek Thompson
Creator
Subject
Language
eng
Summary
Nothing "goes viral." Each blockbuster has a secret history of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Atlantic Senior Editor Derek Thompson uses the tools of economics and psychology to reveal the secrets of what makes a hit a hit. Drawing on ancient history and modern headlines ; from vampire lore and the Mickey Mouse watch to Facebook and Games of Thrones ; Thompson offers practical lessons for how anybody can make a hit and become a smarter consumer of culture. In doing so, he shows how the universe of attention is connected. An investigation into the science of pop music uncovers the secrets of JFK and Obama's speechwriters. A history of Fifty Shades of Grey reveals why "going viral" is a myth. This book not only investigates the cultural phenomena that make up headlines, it reveals the desires that make us all human. Hits enchant us, but they also hold up a mirror to our nature. We are living through an industrial revolution in attention. We used to simply play the hits. Now the hits play us back. Film, music, and media companies are using new tools to learn what makes their consumers tick. Hit Makers pulls back the curtain on this new world order to make all of us smarter about what people want and how things catch fire. From the dawn of Impressionist art to the future of Snapchat, from small-scale Etsy entrepreneurs to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens ; and where genius lives
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Title
Hit makers
Creator
Summary
An Atlantic senior editor presents an investigation into the lucrative quality of popularity in the 21st century to share economic insights into what makes ideas, productions and products successful
Subject
Genre
Writing style
http://library.link/vocab/ext/novelist/bookUI
10550937
Cataloging source
DLC
Dewey number
306.3
Illustrations
illustrations
Index
index present
LC call number
HC79.C6
LC item number
T49 2017
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/resourcePreferred
True
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
the science of popularity in an age of distraction
http://library.link/vocab/ext/novelist/titleRemainder
the science of popularity in an age of distraction
http://library.link/vocab/ext/novelist/titleStatement
Derek Thompson
Hit makers : the science of popularity in an age of distraction, Derek Thompson
Label
Hit makers : the science of popularity in an age of distraction, Derek Thompson
Publication
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Bibliography note
Includes bibliographical references (pages 311-334) and index
Contents
Introduction : The song that conquered the world -- Part I. Popularity and the mind : The power of exposure: featuring Claude Monet, Adele, and Donald Trump -- The Maya rule: featuring ESPN, Spotify, and the first NASA space station -- The music of sound: featuring John F. Kennedy, Barack Obama, and ABBA -- Interlude : The chills -- The myth-making mind I: the force of story: featuring Star Wars, Isaac Asimov, and Hollywood psychohistory -- The myth-making mind II: The dark side of hits: featuring Hungarian vampires, Disney princesses, and cable news -- The birth of fashion: featuring Taylor Swift, the printing press, and the laugh track -- Interlude: A brief history of teens -- Part II. Popularity and the market : Rock and roll and randomness: featuring the Mona Lisa, "Rock around the clock," and chaos theory -- The viral myth: featuring Fifty Shades of Grey, John Snow, and Pokï¿1⁄2emon GO -- The audience of my audience: featuring Etsy, Bumble, and Moonies -- Interlude : Le panache -- What the people want I: the economics of prophecy: featuring Game of Thrones, Seinfeld, and Shazam -- What the people want II: a history of pixels and ink: featuring the tabloid, the television, and the news feed -- Interlude : 828 Broadway -- The futures of hits: empire and city-state: featuring Mickey Mouse, BuzzFeed, and Kid A
Control code
ocn967417611
http://library.link/vocab/cover_art
http://contentcafe2.btol.com/ContentCafe/Jacket.aspx?UserID=EBSDVR53400&Password=CC19341&Return=1&Type=M&Value=9781101980323&erroroverride=1
Dimensions
25 cm
http://library.link/vocab/discovery_link
{'DOVER': 'https://librarycatalog.dover.nh.gov/cgi-bin/koha/opac-detail.pl?biblionumber=225296'}
Extent
344 pages
Isbn
9781101980323
Isbn Type
(hc)
Lccn
2016043453
Other physical details
illustrations

Library Locations

    • Main LibraryBorrow it
      73 Locust St, Dover, NH, 03820, USA
      43.19289 -70.876331
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