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The Resource Cool : how the brain's hidden quest for cool drives our economy and shapes our world, Steven Quartz and Anette Asp

Cool : how the brain's hidden quest for cool drives our economy and shapes our world, Steven Quartz and Anette Asp

Label
Cool : how the brain's hidden quest for cool drives our economy and shapes our world
Title
Cool : how the brain's hidden quest for cool drives our economy and shapes our world
Statement of responsibility
Steven Quartz and Anette Asp
Creator
Contributor
Author
Subject
Language
eng
Summary
  • "A bold argument that our "quest for cool" shapes modern culture and the global economy Like it or not, we live in an age of conspicuous consumption. In a world of brand names, many of us judge ourselves and others by the products we own. Teenagers broadcast their brand allegiances over social media. Tourists flock to Rodeo Drive to have their pictures taken in front of luxury stores. Soccer moms switch from minivans to SUVs to hybrids, while hip beer connoisseurs flaunt their knack for distinguishing a Kï¿1⁄2olsch from a pilsner. How did this pervasive desire for "cool" emerge, and why is it so powerful today that it is a prime driver of the global economy? In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits. Applying their theory to everything from grocery shopping to the near-religious devotion of Harley-Davidson fans, Quartz and Asp explore how the brain's ancient decision-making machinery guides consumer choice. Using these revolutionary insights, they show how we use products to advertise ourselves to others in an often unconscious pursuit of social esteem. Surprising at every turn, Cool will change the way you think about money, status, desire, and choice"--
  • "A bold argument that our "quest for cool" shapes modern culture and the global economy"--
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Title
Cool
Creator
Contributor
iOEmZ-mbWiE
Summary
A bold argument that our "quest for cool" shapes modern culture and the global economy Like it or not, we live in an age of conspicuous consumption. How did this pervasive desire for "cool" emerge, and why is it so powerful today that it is a prime driver of the global economy? In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits. Applying their theory to everything from grocery shopping to the near-religious devotion of Harley-Davidson fans, Quartz and Asp explore how the brain's ancient decision-making machinery guides consumer choice. Using these revolutionary insights, they show how we use products to advertise ourselves to others in an often unconscious pursuit of social esteem. Surprising at every turn, Cool will change the way you think about money, status, desire, and choice
Subject
Genre
Writing style
http://library.link/vocab/ext/novelist/bookUI
10411461
Cataloging source
DLC
Dewey number
306.3
Index
index present
LC call number
HF5415.32
LC item number
.Q37 2015
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/resourcePreferred
True
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
how the brain's hidden quest for cool drives our economy and shapes our world
http://library.link/vocab/ext/novelist/titleRemainder
how the brain's hidden quest for cool drives our economy and shapes our world
http://library.link/vocab/ext/novelist/titleStatement
Steven Quartz, Anette Asp
http://library.link/vocab/ext/novelist/titleVariation
  • How the brain's hidden quest for cool drives our economy and shapes our world
  • Cool
http://library.link/vocab/ext/novelist/titleVariationRemainder
how the brains hidden quest for cool drives our economy and shapes our world
Cool : how the brain's hidden quest for cool drives our economy and shapes our world, Steven Quartz and Anette Asp
Label
Cool : how the brain's hidden quest for cool drives our economy and shapes our world, Steven Quartz and Anette Asp
Link
http://www.netread.com/jcusers2/bk1388/187/9780374129187/image/lgcover.9780374129187.jpg
Publication
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Bibliography note
Includes bibliographical references and index
Control code
ocn879582720
http://library.link/vocab/cover_art
http://contentcafe2.btol.com/ContentCafe/Jacket.aspx?UserID=EBSDVR53400&Password=CC19341&Return=1&Type=M&Value=9780374129187&erroroverride=1
Dimensions
24 cm
http://library.link/vocab/discovery_link
{'DOVER': 'https://librarycatalog.dover.nh.gov/cgi-bin/koha/opac-detail.pl?biblionumber=191289'}
Edition
First edition.
Extent
292 pages
Isbn
9780374129187
Isbn Type
(hardback)
Lccn
2014031273

Library Locations

    • Main LibraryBorrow it
      73 Locust St, Dover, NH, 03820, USA
      43.19289 -70.876331
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