Coverart for item
The Resource Contagious : why things catch on, Jonah Berger

Contagious : why things catch on, Jonah Berger

Label
Contagious : why things catch on
Title
Contagious
Title remainder
why things catch on
Statement of responsibility
Jonah Berger
Creator
Subject
Language
eng
Summary
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious
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Title
Contagious
Creator
Summary
Explains why some products and ideas go "viral," citing the roles of word-of-mouth promotion and the Internet
Subject
Genre
Tone
Writing style
http://library.link/vocab/ext/novelist/bookUI
10169986
Cataloging source
DLC
Dewey number
658.8/342
Illustrations
illustrations
Index
index present
LC call number
HF5415.153
LC item number
.B463 2013
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/resourcePreferred
True
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
why things catch on
http://library.link/vocab/ext/novelist/titleRemainder
why things catch on
http://library.link/vocab/ext/novelist/titleStatement
Jonah Berger
Contagious : why things catch on, Jonah Berger
Label
Contagious : why things catch on, Jonah Berger
Link
Publication
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Related Location
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Bibliography note
Includes bibliographical references (p. [215]-233) and index
Contents
Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories
Control code
ocn798060368
http://library.link/vocab/cover_art
http://contentcafe2.btol.com/ContentCafe/Jacket.aspx?UserID=EBSDVR53400&Password=CC19341&Return=1&Type=M&Value=9781451686579&erroroverride=1
Dimensions
23 cm.
http://library.link/vocab/discovery_link
{'DOVER': 'https://librarycatalog.dover.nh.gov/cgi-bin/koha/opac-detail.pl?biblionumber=74356'}
Edition
1st Simon & Schuster hardcover ed.
Extent
viii, 244 p.
Isbn
9781451686579
Lccn
2012034583
Other physical details
ill.

Library Locations

    • Main LibraryBorrow it
      73 Locust St, Dover, NH, 03820, USA
      43.19289 -70.876331
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