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The Resource Buying in : the secret dialogue between what we buy and who we are, R. Walker

Buying in : the secret dialogue between what we buy and who we are, R. Walker

Label
Buying in : the secret dialogue between what we buy and who we are
Title
Buying in
Title remainder
the secret dialogue between what we buy and who we are
Statement of responsibility
R. Walker
Creator
Subject
Language
eng
Member of
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Title
Buying in
Creator
Summary
Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed
Subject
Genre
http://library.link/vocab/ext/novelist/bookUI
259863
Cataloging source
DLC
Dewey number
658.8/270973
Index
no index present
LC call number
HF5415.1255
LC item number
.W35 2008
Literary form
non fiction
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CztQ0MbrDAE
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True
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
the secret dialogue between what we buy and who we are
http://library.link/vocab/ext/novelist/titleRemainder
the secret dialogue between what we buy and who we are
http://library.link/vocab/ext/novelist/titleStatement
R. Walker
Buying in : the secret dialogue between what we buy and who we are, R. Walker
Label
Buying in : the secret dialogue between what we buy and who we are, R. Walker
Publication
Related Contributor
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Control code
ocn173659563
http://library.link/vocab/cover_art
http://contentcafe2.btol.com/ContentCafe/Jacket.aspx?UserID=EBSDVR53400&Password=CC19341&Return=1&Type=M&Value=9781400063918&erroroverride=1
Dimensions
25 cm.
http://library.link/vocab/discovery_link
{'DOVER': 'https://librarycatalog.dover.nh.gov/cgi-bin/koha/opac-detail.pl?biblionumber=56379'}
Edition
1st ed.
Extent
xxi, 291 p.
Isbn
9781400063918
Isbn Type
(alk. paper)
Lccn
2007039973
System control number
(OCoLC)173659563

Library Locations

    • Main LibraryBorrow it
      73 Locust St, Dover, NH, 03820, USA
      43.19289 -70.876331
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