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The Resource Absolute value : what really influences customers in the age of (nearly) perfect information, Itamar Simonson and Emanuel Rosen

Absolute value : what really influences customers in the age of (nearly) perfect information, Itamar Simonson and Emanuel Rosen

Label
Absolute value : what really influences customers in the age of (nearly) perfect information
Title
Absolute value
Title remainder
what really influences customers in the age of (nearly) perfect information
Statement of responsibility
Itamar Simonson and Emanuel Rosen
Creator
Contributor
Author
Subject
Language
eng
Summary
Offering a new framework called the influence mix, a forward-looking marketing guide shows how to influence customers in this new age and environment through updated communication strategies, market research programs, and segmentation strategies
Cataloging source
IEP
Dewey number
658.8
Index
index present
LC call number
HF5415
LC item number
.S4969 2014
Literary form
non fiction
Nature of contents
bibliography
Absolute value : what really influences customers in the age of (nearly) perfect information, Itamar Simonson and Emanuel Rosen
Label
Absolute value : what really influences customers in the age of (nearly) perfect information, Itamar Simonson and Emanuel Rosen
Publication
Related Contributor
Related Location
Related Agents
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Bibliography note
Includes bibliographical references and index
Control code
ocn869372853
http://library.link/vocab/cover_art
http://contentcafe2.btol.com/ContentCafe/Jacket.aspx?UserID=EBSDVR53400&Password=CC19341&Return=1&Type=M&Value=9780062215673&erroroverride=1
Dimensions
24 cm
http://library.link/vocab/discovery_link
{'DOVER': 'https://librarycatalog.dover.nh.gov/cgi-bin/koha/opac-detail.pl?biblionumber=171888'}
Edition
First edition.
Extent
xv, 232 pages
Isbn
9780062215673
Lccn
2013055351
System control number
(OCoLC)869372853

Library Locations

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      73 Locust St, Dover, NH, 03820, USA
      43.19289 -70.876331
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